At Kasu, we pride ourselves on the fact that we stick to our ideals and values - practical yet aesthetic design, never compromising on quality and complete transparency in our work and our relationships with our customers. Every single employee upholds those ideals, but it is our two directors - sisters Dhruthi Reddy Kasu and Jyotsna Reddy Kasu who embody the values on which Kasu was founded.

Jyotsna Reddy Kasu, Director of Kasu Assets, learned to make her way through business at an early age. Like her father, founder Kasu V Rajgopal Reddy, she hopes to make a lasting impression on the real estate industry through Kasu Assets. 

How does your experience and knowledge contribute to Kasu’s success?

My travels give me the exposure I need to help expand the horizon of Kasu Assets and cultivate the relationships we have with our clients. I’ve also shopped around for properties in countries all over the world. This helps me understand the pros and cons of owning real estate that I can bring to Kasu’s clientele. It also helps Kasu stay on par with global best practices. 

Tell us more about your educational background and your past entrepreneurial experience

I am an alumnus of The International School, Bangalore (TISB) with a Business Management Degree from the Singapore Institute of Management.

I’ve worked at Musion Holograms, India since I was 22 and was part of the team that designed the holograms for Prime Minister Narendra Modi’s election campaigns in 2012 and 2014. Now I am focussed entirely on Kasu Assets’ sales and marketing.

What are some of your talents and hobbies?

I’ve been a fitness enthusiast for as long as I can remember and have participated in numerous Crossfit tournaments around the world. I’ve also traveled the world to train in MMA and Muay Thai. Painting is something I love too, and I’ve actually sold more than a dozen artworks back in the day to help raise money for charity. Over the past 3 years, I’ve been playing a lot of Golf too and am determined on getting better at the sport. 

Where do you see Kasu headed in the next few years?

At Kasu, our goal is to create luxury vacation homes for the niche market of high networth individuals. Our team is currently working on different kinds of projects to add to our portfolio. We’re incorporating new and advanced technology into our construction and design to ensure that our clients find the right balance between value, quality, and luxury. 

We’re also working on expanding our horizons by branching out to cities across India. In the first and second home categories, we are launching projects that offer different products and services. While we are relatively new in this industry, I am confident that our honesty and transparency will help us to surpass all of our competitors who may have been around for longer.

Visit our website to learn more about our upcoming projects. For more information and insightful posts, follow our social media pages on Instagram and Facebook.